75% Plan to Borrow Money, 84% Want a ‘Boring’ Business — What 3,500 Franchisee Leads Reveal
What do today’s franchisees really want? It’s not what you’d expect.
To view our entire 2026 Franchise 500 list, including category rankings, click HERE.
Who are they? And what do they expect from franchising? Franchisees are all different. But if you look at their hopes, dreams, and expectations, you can see important patterns—both in who they are and what their journey feels like. On the following pages, you’ll find insights from a survey of 3,561 new franchisees, conducted by the franchise advisory group FRANCHISE SIDEKICK, and from their pool of 73,000 franchisee leads.
Sign up for our weekly Franchise newsletter to get the latest franchise news, advice and opportunities. Get it in your inbox.
To view our entire 2026 Franchise 500 list, including category rankings, click HERE.
Who are they? And what do they expect from franchising? Franchisees are all different. But if you look at their hopes, dreams, and expectations, you can see important patterns—both in who they are and what their journey feels like. On the following pages, you’ll find insights from a survey of 3,561 new franchisees, conducted by the franchise advisory group FRANCHISE SIDEKICK, and from their pool of 73,000 franchisee leads.
Sign up for our weekly Franchise newsletter to get the latest franchise news, advice and opportunities. Get it in your inbox.
