Case Study Of A Dotcom, Part 2 Our final look at the trials and tribulations of SimplyHealth.com

Two weeks ago, we began our case study of SimplyHealth.com, a health insurance sitetargeted at consumers and small businesses. When we left off,things were going swimmingly for Eric Grossman's company. Tooswimmingly, perhaps? We'd tell you, but then you probablywouldn't read the rest of this article. So keep reading. (Andif you missed the first part, do some backtracking. We can't do everything, youknow.)

April 2000
SimplyHealth is getting set for an April 14 launch, but NASDAQplays a cruel joke on the fledgling dotcom, plummeting 15 percent.And, as if in sync, Georgia's usually balmy April weather takesa downturn on launch day. The outdoor event atop the Chamber ofCommerce building, is, to say the least, weather-challenged."We were saved by a tent, an awesome band and spaceheaters," says Grossman.