Parallel Universe
A new kind of entrepreneur boldly goes where few business owners have gone before.
What do you do when one business isn't enough? These twoentrepreneurs started one business, then almost immediately beganlooking for their next.
Karen McMasters is president of Bare Babies Inc., a$2 million online baby products business she launched on Yahoo!Stores in February 2000. Three years later, she started AllCola.comwith her mother, a lifelong collector of Coca-Cola memorabilia. InJanuary 2004, she debuted Ciao Bella Baby to leverage her success withBare Babies and attract a higher-end customer. In 2004, sheprojects sales of $60,000 for AllCola.com and $1 million for CiaoBella Baby.
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