Subscribe to Entrepreneur for $5
Subscribe

Parallel Universe

A new kind of entrepreneur boldly goes where few business owners have gone before.

By
This story appears in the June 2004 issue of Entrepreneur. Subscribe »

What do you do when one business isn't enough? These twoentrepreneurs started one business, then almost immediately beganlooking for their next.

Karen McMasters is president of Bare Babies Inc., a$2 million online baby products business she launched on Yahoo!Stores in February 2000. Three years later, she started AllCola.comwith her mother, a lifelong collector of Coca-Cola memorabilia. InJanuary 2004, she debuted Ciao Bella Baby to leverage her success withBare Babies and attract a higher-end customer. In 2004, sheprojects sales of $60,000 for AllCola.com and $1 million for CiaoBella Baby.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks