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What do you do when one business isn't enough? These twoentrepreneurs started one business, then almost immediately beganlooking for their next.
Karen McMasters is president of Bare Babies Inc., a$2 million online baby products business she launched on Yahoo!Stores in February 2000. Three years later, she started AllCola.comwith her mother, a lifelong collector of Coca-Cola memorabilia. InJanuary 2004, she debuted Ciao Bella Baby to leverage her success withBare Babies and attract a higher-end customer. In 2004, sheprojects sales of $60,000 for AllCola.com and $1 million for CiaoBella Baby.
McMasters, 40, says one main benefit of having more than onecompany is diversification. "It's comforting to have avariety [of businesses] and not put all your eggs in one basket. Itkeeps life interesting."
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