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Parallel Universe

A new kind of entrepreneur boldly goes where few business owners have gone before.

This story appears in the June 2004 issue of Entrepreneur. Subscribe »

What do you do when one business isn't enough? These twoentrepreneurs started one business, then almost immediately beganlooking for their next.

Karen McMasters is president of Bare Babies Inc., a$2 million online baby products business she launched on Yahoo!Stores in February 2000. Three years later, she started AllCola.comwith her mother, a lifelong collector of Coca-Cola memorabilia. InJanuary 2004, she debuted Ciao Bella Baby to leverage her success withBare Babies and attract a higher-end customer. In 2004, sheprojects sales of $60,000 for and $1 million for CiaoBella Baby.

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