Wetzel's Pretzels and Muscle Beach Lemonade Roll Out Co-Branded Retail Concept


Pasadena, California--Two of Southern California'smost popular snack food brands are rolling out a new co-brandedretail concept.

HDOS Enterprises, parent company of Hot Dog on a Stick andMuscle Beach Lemonade, and Wetzel's Pretzels announced a jointventure agreement, combining Muscle Beach Lemonade and Wetzel'sPretzels into one co-branded concept.

Company executives expect to open more than 350 stores over thenext five years with the development of both company-owned andmultiunit franchised operations targeting traditional malllocations as well as other retail venues, including airports, trainstations, universities and theaters.

The new co-branded concept units are the first to feature acomprehensive store support program, including a new store design,uniforms and co-branded signage.

"Our challenge has been to uphold Muscle BeachLemonade's and Wetzel's Pretzels' distinctive brandidentities," says Fredrica Thode, HDOS Enterprises executivevice president. "It's important for the customer to seeand understand each individual concept. In designing the new store,we paid particular attention to blending the 'fun, fresh,energetic' heritage and colors of each brands, while alsocreating a store that consistently delivers excellent qualitypretzels and lemonade." -Business Wire

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