This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

How and Why One Company Chose to Organize As a 'B Corp' A B corporation designation can help back up a nonprofit's 'doing good' rep. Is it right for your social venture?

By Gwen Moran

Opinions expressed by Entrepreneur contributors are their own.

Getting a B is usually considered only slightly better than average. For Better World Books CEO and co-founder David Murphy, a B is about as good as it gets. The Atlanta-based bookseller was one of the first to earn the B-corporation designation, which recognizes companies that use "the power of business to solve social and environmental problems."

Better World Books, a for-profit company that raises funds to support literacy programs, launched in South Bend, Ind., in 2002. The company was started after two University of Notre Dame grads raised $20,000--with $10,000 going to a community nonprofit--through a book drive. Their post-drive business plan went on to win Best Social Venture in a Notre Dame-sponsored competition. The judge? Murphy. He was so taken with the company idea and mission that he signed on to work with co-founders Chris "Kreece" Fuchs, Xavier Helgesen and newcomer Jeff Kurtzman. (Fuchs and Helgesen remain with the company; Kurtzman left in 2007.)

The 10-person launch team organized book drives at schools nationwide and beefed up online sales efforts through Amazon and on They also began working with libraries to resell books that would ordinarily be discarded, further benefitting nonprofits and keeping the used books out of landfills.

Editor's Pick

Related Topics

Growing a Business

10 Creative Content Ideas Inspired by Gary Vaynerchuk to Break Through the Noise

Vee stresses the importance of building lifetime value by capturing audience attention first before chasing immediate conversions.

Business News

Kevin O'Leary Says to 'Survive the Rest of Your Life' You'll Need This Hefty Amount in Your Bank Account

The "Shark Star" explained the concept of passive income based on interest rates.

Business News

Man Sentenced to Prison After Secretly Filming Airbnb Guest in Shower, Threatening Her With Footage

The incident took place in 2020 in a Ceres, California home the guest shared with the owner's son.

Growing a Business

6 Signs You Need an Executive Assistant

Executive or virtual assistants perform much more diverse functions than most people realize. Here are six signs you need to hire one.

Business News

Amazon Is Offering Students $25 Flights Home for the Holidays

Amazon partnered with StudentUniverse to sell thousands of $25 tickets for Prime Student members.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.