Old Money Seniors are surfing the Web at an alarming rate--are you ready to accommodate?

Senior citizens are the fastest-growing sector of the onlineaudience, exploding from a measly 600,000 in 1995 to an estimated13 million in 1998, according to SeniorNet. They also spend moretime--and money--online than any other age group, so it's nowonder they're an attractive audience for online marketers.

With more than 168 learning centers, SeniorNet, a nonprofit thatteaches people over 50 to use computers and the Internet, has beenat the forefront of getting seniors online. Want to make sure yoursite is senior-friendly? SeniorNet's executive director AnnWrixon offers these warnings about common mistakes made whenreaching out to seniors online:

• While seniors are often depicted in rocking chairs, nursinghomes or wheelchairs, that's not representative of most adultsover age 60. Show a diversity of vibrant and active seniors on yoursite.