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Smart Ideas 07/06 Cell phone covers, bachelor party adventure trips and more.

By Entrepreneur Staff

Creature Comforts
What: Plush toy cell phone covers
Who: Julian Parry of Fun Friends
Where: Sarasota, Florida
When: Started in 1999

With cell phones becoming more ubiquitous, Julian Parry thoughtthe market could use some dressing up.

In 1998, while on a fishing trip in Cape Town, South Africa,Parry, 36, noticed the captain had a lobster plush toy fit snuglyaround his cell phone. The next year, Parry started researching andworking with a designer, choosing fabrics and designs that matchedhis vision: lovable stuffed animals that fit around cellphones.

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