Get All Access for $5/mo

Twitter to Employees: We'll Pay You to Stick Around The company has been sweetening employee compensation packages to retain talent as the company's user growth stalls and it stock price slides.

By Reuters

This story originally appeared on Reuters

Brian Solis | Wikimedia Commons
Jack Dorsey, Twitter.

Twitter Inc. has been sweetening employee compensation packages to retain talent as the company's user growth stalls and it stock price slides, the Wall Street Journal reported.

Four top executives left the company in January, the biggest leadership exodus since co-founder Jack Dorsey returned as chief executive last year.

The departures added to concerns about the company's ability to make its product more engaging and generate more money from advertising.

Twitter has been offering cash bonuses to some employees, ranging from $50,000 to $200,000 as an incentive to keep them around for another six months to a year, the Journal reported on Wednesday.

The company has also granted varying amounts of restricted stock depending on when the employees started working, intending to make up for the value lost since they joined the company, the newspaper reported, citing people familiar with the matter.

Twitter's shares have lost more than 60 percent of their value over the past 12 months.

"Competitive compensation, strong leadership and a confidence in the direction of the company are all key elements to having top talent," a Twitter spokeswoman said in an email.

"We are investing in all three areas to ensure we maintain these employees," she said, without providing further details.

Dorsey said in October he would give a third of his stock in the company, a stake of about 1 percent, to the employee equity pool.

Later that month, he spoke about "hiring and investing in talent" and the need for "bold rethinking."

Twitter showed no growth in users in the fourth quarter. That was the first time that had happened since the company went public in 2013.

Twitter's shares were unchanged at $17.66 in light premarket trading.

(Reporting by Ismail Shakil in Bengaluru; Editing by Gopakumar Warrier and Anil D'Silva)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

Top Secrets to Starting a 6-Figure Etsy Side Hustle That Earns Passive Income, According to 3 People Who Did It

Etsy remains a popular ecommerce platfrom for sellers — and can be incredibly lucrative for those who know how to use it.

Devices

This Car Dash Display Is Only $90 Through June 26

Compatible with Apple CarPlay and Android Auto, this display is designed to make your commute safer.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Thought Leaders

10 Simple, Productive Activities You Can Do When You Aren't Motivated to Work

Quick note: This article is birthed out of the urge to do something productive when I am not in a working mood. It can also inspire you on simple yet productive things to do when you're not motivated to work.

Business News

Amazon Is Thinking About Charging Extra for AI Alexa

"Hey Alexa, how much are you going to cost?"

Business News

SoftBank CEO Says AI 10x Smarter Than Humans Could Be Here in a Matter of Years

SoftBank CEO Masayoshi Son spoke to shareholders during the company's general meeting on Friday.