You can be on Entrepreneur’s cover!

Twitter's New 'Cards' Include Features for Business Users can display photos, app information and products for sale.

By Jim Edwards

entrepreneur daily

This story originally appeared on Business Insider


Twitter rolled out a new function last night called "Cards" which allows users to display photos, app information and products for sale in a more visual, prominent manner.

The move looks like a challenge to Facebook's mobile app install ads, which have been gaining favor with game, app and e-commerce companies because they allow users to buy stuff directly from Facebook via the ad (and the app they download).

Twitter Cards launches with these partners: Delectable, Etsy, Flick, Foursquare, Gumroad, Jawbone, Path, Rovio's Angry Birds, SoundCloud, Storenvy, Wine Library and Vine.

Obviously, several of those companies are large e-commerce concerns.

Here's what Cards will look like in users' Twitter feeds. They come in three different types, for apps, products and photos.


Twitters New Cards Include Features for Business
Image credit: Twitter
Anyone who clicks on the blue link can download the app being tweeted about. App developers and online game makers, love these things for obvious reasons. But e-commerce companies who have mobile shopping apps are waking up to them, too. has a huge mobile app shopping business from Facebook, for instance.


Twitters New Cards Include Features for Business
Image credit: Twitter
This Card is an obvious e-commerce play: It's specifically for advertisers who want to display new products for sale. Notably, Facebook does not have a specific "products" display (although advertisers can display new merch any way they want in ads, posts and updates, of course).


Twitters New Cards Include Features for Business
Image credit: Twitter
This app looks like most fun for users rather than advertisers — unless those advertisers regard themselves as publishers and have a lot of imagery to promote. Expect companies who are already active and popular on Instagram, such as Burberry to use this function.

#insert RSS here#

Simon Mansell, CEO of TBG Digital (one of Twitter's ad buying partners), tells us he's excited about the new formats. Cards "make it more effective to use Twitter to drive re-engagement to apps you have installed on your phone but not used for a while," he says. The gallery function indicates that users who want to click through will see a bunch of photos, not just one. The whole thing helps advertisers to "use tweets to drive people to purchase stuff."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Making a Change

Learn to Play Guitar Even if You Have No Previous Training for Just $20

Start with the beginner's crash course and learn how to play guitar in no time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business News

Here's One Thing Americans Would Take a Pay Cut For — Besides Remote Work

An Empower survey found a high percentage of respondents would take a pay cut for better retirement benefits and remote work options.


Save Big and Get This Pro Collage App for $39.99

Edit, adjust, and create collages in seconds.

Business Ideas

7 Link-Building Tactics You Need to Know to Skyrocket Your Website's Rankings

An essential component of SEO, link building is not just a 'Set them and forget them' proposition, but a dance of skills and strategies.