📺 Stream EntrepreneurTV for Free 📺

Like It or Not, 'Pizza Cake' Could Soon Be a Thing Boston Pizza customers can now vote on whether the chain should begin selling a Pizza Cake, a gas-powered pizza cutter or a pizza air freshener.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Thought that chain restaurants had reached peak-quirkiness with Taco Bell's burrito socks and KFC's drumstick corsage? Canadian pizza chain Boston Pizza is ready to prove you wrong with items like a cake made of pizza and ergonomically-designed pizza cheese clippers.

Like It or Not, 'Pizza Cake' Could Soon Be a Thing
Pizza Cheese Cutters
Image credit: Boston Pizza

The wacky offerings are part of Boston Pizza's Pizza Game Changers campaign. The campaign, which launched on Monday, allows customers to vote online for their favorite of eight innovative – or just plain bizarre – products. In addition to the Pizza Cake and cheese clippers, options include pizza mints, a gas powered pizza cutter and a pizza protector guaranteed to keep hungry roommates away.

Pizza Game Changers campaign promotes Boston Pizza's new menu items, which are quirky offerings in their own right. Menu additions include the Pizza Taco (a chipotle chicken or pulled pork taco with a pizza shell), Sriracha Chicken Pizza and Pizzaburger sliders.

Related: The Real Reason Taco Bell Made the Waffle Taco

"The Pizza Game Changers campaign is really about celebrating innovation in our pizza over the last 50 years," says Boston Pizza spokesperson Perry Schwartz. "As part of bringing items like the Pizzaburger, Taco Pizza, Calzono and Sriracha Chicken Pizza to market, we're also taking a humorous look at some other potential innovations that we can bring to market and involving the Boston Pizza Guest in that process."

Like It or Not, 'Pizza Cake' Could Soon Be a Thing
Pizza Mint
Image credit: Boston Pizza

The top item, as voted by customers, will be brought to market this summer. While the logistics are still being sorted out, Boston Pizza is planning "something special" for the winning innovation.

"Right now the Pizza Cake is leading the pack and given that it's our 50th anniversary, we might be blowing out some candles on a 50th Pizza Cake down the road," says Schwartz.

Sadly for Americans craving a slice of Pizza Cake, the campaign is currently based in Canada, where Boston Pizza has more than 350 restaurants. However, the chain's sister brand, Boston's, which has over 40 restaurants in the U.S., may look at leveraging some of the menu items and campaign elements at a later point.

Related: KFC's Drumstick Corsages Are the Latest Quirky, Millennial-Targeted Fast-Food Experiment

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Leadership

Why Companies Should Prioritize Emotional Intelligence Training Alongside AI Implementation

Emotional intelligence is just as important as artificial intelligence, and we need it now more than ever.

Business News

Elon Musk Tells Investors Cheaper Tesla Electric Cars Should Arrive Ahead of Schedule

On an earnings call, Musk told shareholders that Tesla could start producing new, affordable electric cars earlier than expected.