Choice Hotels International Inc.

Choice Hotels International Inc.

Hotels
Want to open a Choice Hotels International Inc.?
2021 Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$119K - $26.4M
Units as of 2021
7,151

Company Overview

About Choice Hotels International Inc.

Industry
Lodging
Related Categories
Hotels & Motels
Founded
1939
Parent Company
Choice Hotels Int'l.
Leadership
Patrick Pacious, President/CEO
Ticker Symbol
CHH
Sponsored Content

More from Choice Hotels International Inc.

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About Choice

When your business is finding success with the travelers of today and tomorrow, our business is you. At Choice Hotels®, we have a proven track record of driving innovation in the hospitality industry and delivering value to our franchise partners. From creating the country’s first hotel chain in 1941 to being the first U.S. hotel company to launch voice-enabled hotel bookings on the Google mobile app in 2019, we’re constantly evolving to anticipate the needs of modern travelers and provide vital support to our franchisees.

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Benefits of Ownership

  • Get more resources, starting from day one. As a Choice Hotels® franchisee, you’ll tap into 80+ years of knowledge and expertise to help you from start to finish – from planning your opening and setting a local market strategy to creating an efficient staffing plan, teaching you the secrets of running top-performing hotels and more.

  • Experience the benefits of strong brands. With more than 7,000 Choice Hotels franchises around the world, our robust network of locations ensures that wherever guests’ travels take them, our hotels are there to meet their needs. And with brands that have as much as 96% brand awareness, customers feel comfortable and confident staying at a hotel with a name they know and trust.

Calrion

  • Find your niche. Choice Hotels brands are well-segmented and are represented in the economy, midscale, upscale and extended stay markets. One standout segment has been our extended stay brands that offer lodging options to longer-staying guests. This segment has outperformed others and delivered strong revenue numbers during the COVID-19 crisis. Our extended stay brands offer value-engineered hotel options with a proven, lean operating model that enables maximum efficiency for owners.

  • Help drive revenue with digital assets. Driving a total of 164 million visits and $1.07 billion in revenue in 2019, ChoiceHotels.com offers franchisees individual property pages for travelers to book direct. Capturing digitally-savvy and on-the-go guests, our mobile app had over 1.2 million downloads and secured more than 6 million hotel bookings in 2019.

EverHome Suites

  • Draw from a loyal customer base. The award-winning Choice Privileges® loyalty program has more than 45 million members that Choice engages through email communications and exclusive promotions. These strategic initiatives help drive bookings, improve brand engagement, encourage members to earn Gold/Platinum status by booking repeat stays, and more.
Comfort Hotel

Franchising Overview

Franchising Since
1972 (49 years)
# of employees at HQ
1,345
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees worldwide.

# of Units
7,151 (as of 2021)

Franchisor Information

Corporate Address
1 Choice Hotels Cir., #400
Rockville, MD 20850

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Choice Hotels International Inc. franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$15,000 - $60,000
Initial Investment
$118,825 - $26,370,195
Net Worth Requirement
$1,000,000 - $10,000,000
Cash Requirement
$1,000,000
Veteran Incentives
$50,000 to $200,000
Royalty Fee
5-6%
Ad Royalty Fee
2.5-3.5%
Term of Agreement
20 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Choice Hotels International Inc. has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
50+ hours
Classroom Training
132 hours
Additional Training
Training materials
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Marketing Planning & Support
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
Yes
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Choice Hotels International Inc. landed on this year’s Franchise 500 Ranking versus previous years.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021