Get All Access for $5/mo

How the Printing Biz Was a Better Deal for This U.S. Military Veteran Greg Kingsbury of Arizona is thriving as a franchisee with Better Deal Printing, a company uniquely positioned to give back to the veteran community.

Edited by Dan Bova

Better Deal Printing
Greg Kingsbury

Franchise Players is Entrepreneur's Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email

Coming from a career managing multiple locations for a large franchise company, Greg Kingsbury had a leg up on operating a franchise himself.

Just shy of a year ago, the U.S. military veteran signed on with Better Deal Printing, founded in 2001 by Lawrence Curell, a disabled Army veteran. Initially started as a home-based, business-to-broker printing company, it has evolved over 15 years into a full-scale production operation that currently serves clients in 21 countries on four continents.

Larry Curell
Image Credit: Better Deal Printing

Related: Graphics From SpeedPro Imaging Have Helped Revamp Cleveland

Curell's drive behind the business was to give back to the veteran community and help veterans become business owners in the high-growth area of print, promotional products and corporate apparel. The company offers reduced franchise fees for veterans and disabled veterans. It is competitive by offering lower royalty structures and by owning the manufacturing companies that produce a large portion of the products that the franchisees sell.

Better Deal Printing was officially franchised in 2015 and has been growing fast with plans to add another 50 franchises in the next five years to the system.

Below, Kingsbury describes just how perfect a fit this franchise was for him and his confidence of future growth within the company.

Name: Greg Kingsbury

Franchise owned: Better Deal Printing of Northern Arizona

Q: How long have you owned a franchise?

11 months

Q: Why franchising?

Being part of a franchise offers the benefit of a support system which is valuable to start of your new business and ongoing support throughout the life of your business. I was able to walk into a ready-made business with a proven concept, which makes it easier to get started.

Q: What were you doing before you became a franchise owner?

I have been managing multiple locations for another large franchise company for the past six years. Before that, I was a national marketing director for International Event Promotions Company.

Q: Why did you choose this particular franchise?

With my other position, I had the opportunity to work directly with Better Deal Printing (the production side) as a vendor to provide quality print products to my customers at very affordable pricing. My business relationship with Larry Curell evolved into an opportunity to move into owning my own business without going broke in the startup phase.

They really worked with me to make it affordable and easy to be able to own my own business. Beyond that, the support they offer is second to none. They are always available to me and are proactive and concerned with making sure I am successful.

Related: U.S. Air Force Veteran Makes Old Spaces Feel New Again at Kitchen Tune-Up

Q: How much would you estimate you spent before you were officially open for business?

$13,000 estimated. $10,000 of this expense was the franchise fee for buy-in to Better Deal Printing. The remaining $3,000 covered a new computer, software, business insurance and minimal office supplies and equipment to get going.

This is a "work out of my home" business, so the major things that typically eat at your finances (like a brick-and-mortar building) weren't an issue here. My house and my car are my office.

Q: Where did you get most of your advice / do most of your research?

Having been a part of a major franchise for many years, my experience became my own advice.

Q: What were the most unexpected challenges of opening your franchise?

Taxes and paperwork. Although I managed other people's businesses for most of my adult life, I had never owned one. I could not have imagined how important every piece of paperwork was going to be to create a solid paper trail with my finances. Better Deal Printing made it easier, as they have vendors and support in place with discounted pricing negotiated.

Q: What advice do you have for individuals who want to own their own franchise?

Research the company. Read and understand your contract -- there is a lot of legal stuff in there. Find a great accountant to get you set up correctly from day one. Make sure this is something you really want to do for a long time. You don't want to buy into something and find out you hate it. That's what working for other people is for.

This is your business -- and you should love it! Overall, if you are wanting to be your own boss, this is a really inexpensive and safe (safe as owning a business can be) path to follow. Most of the ground work has already been done for you. You just have to put forth the effort to build strong relationships within your area, and good things will happen.

Related: Why This Air Force Veteran Decided to Become a Franchisee of a Brand She Loved as a Kid

Q: What's next for you and your business?

Well, I've brought on a new independent sales consultant to help me grow my local market and spread out a bit. Beyond that, I am hoping to open another location within the next three years and hopefully one more before I hit the five-year mark.

Grow, expand, enjoy. What else could I want?

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.