3 Key Elements Your Content Needs to Break Out From the Crowd

With the torrential onslaught of new content -- 2 million blog posts every day! -- it's not easy to stand out. Here's how

learn more about Kaleigh Moore

By Kaleigh Moore

Shutterstock

Opinions expressed by Entrepreneur contributors are their own.

Content marketing has been around for a while now -- it's no longer a new idea. Most companies have a robust content marketing strategy that includes blogging, social media, and even advertising on social networks.

But according to MarketingProfs, there are as many as 2 million blog posts published every single day. There's such a high volume of content being produced that the environment has become extremely competitive.

Related: The 5 Ultimate Content-Marketing Tools

The question is: Now that everyone is on board and publishing content around the clock, what can you do to make your material stand out from the noise?

Add research to your content strategy.

One area many content producers are missing the mark is in the research department. Rather than taking the time to share insights from within their own companies, they are using statistics and research from external sources.

Look at any popular blog post and you'll notice that much of it pivots on hard numbers, statistics, and research that proves certain methods, tactics, and strategies are more effective than others. That information has to come from somewhere -- so why not from your business?

While everyone is linking out to in-depth studies that prove X is 46 percent more effective at Y, your business or organization can be the one who's actually generating this data, which not only helps you better understand your unique business -- but it establishes your company as the authority on the subject as well.

This will also help you build up a nice network of external links back to your content as more and more people reference your research, too.

Related: How the Experts Scale Their Content Strategies

External links matter.

We know that having a network of external links that point back to your website are a good thing (because they bring more outside traffic to your website.)

But it goes beyond a matter of traffic -- it impacts your organic search rankings, too. Information from Moz says that external links are extremely important for search engine optimization -- and because they indicate popularity and relevance for search engine algorithms, they can help raise your content to the top of search results.

So, for example, say you're an email marketing company and you publish new research that shows personalization within subject lines boosts open rates by 65 percent. You create an in-depth report that shares additional statistics and information about personalization's impact, which is both valuable and insightful for your audience.

Related: 5 Strategies to Optimize Email Marketing Targeting Millenials

But other industries then want to reference this great new research, too. So they link out to it in with blog posts they're writing and showcase some of the interesting statistics from your research.

Over time, you notice that this research is not only bringing new, relevant traffic to your website, but that this piece of content climbing the list of search results that come up for "Email personalization in subject lines."

Now, this is just an example, and the results are not always the same -- but you get the idea here. Research is extremely valuable -- and every content creator is hungry for new data he or she can showcase.

Related: Step Up Your Link Strategy to Get Better Search Results (Infographic)

Don't be a regurgitator.

If you're looking for a simple way to make your content more interesting and relevant this year, stop turning to the research from other companies and start sharing your own.

Not only will you highlight interesting trends within your niche, but over time, you'll train your audience to come to you as a go-to source of industry research and build up your authority.

Kaleigh Moore

Social Media Consultant and Copywriter

Kaleigh Moore is a social-media consultant and copywriter who helps software-as-a-service companies craft intelligent content with a charming human element. 

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.

Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Leadership

5 Winning Habits That Will Transform Your Leadership Skills

Ready to take your leadership skills to the next level? Discover the five winning habits that will transform you into an exceptional leader!

Growing a Business

3 Considerations for Driving B2B Business in the Order-to-Cash Process

If the payment strategy doesn't keep up, the entire order-to-cash process sinks. Here's why.

Franchise 500 Annual Ranking

The Anatomy Of A Franchise Disclosure Document

Here's a break down your most tedious -- and valuable -- franchise research tool so you understand the ins and outs before signing.