5 Reasons Why Boutique Agencies Are What You Need Now to Get Your Message Out There has never been a better time for the customized service, creative branding and personalized attention to detail this little area of the marketing world offers.
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For the last 50 years, disruption has been a hallmark theme in marketing and advertising. Ever since AVIS introduced the instant-classic "We Try Harder" campaign, brands and agencies alike have thirsted for an insightful tagline, game-changing brand identity, or splashy stunt to disrupt industry norms. It's an unusual turn, then, that we find disruption rushing to the doorstep of every agency in the industry. With the arrival of COVID-19 in early 2020, "online' hit an all-time high and disruption came rushing to the doorstep of every organization – how do we stand out during a pandemic? Meetings pivoted virtually, e-commerce became essential, social media solidified itself as America's true pastime, and in one of the largest disruptive decisions in recent memory, Hollywood decided that streaming blockbusters online was better than risking openings in brick-and-mortars. In short, we've all had to reexamine our behaviors, expectations and relationships. In that wake, one industry truth has become clear: Due to their ability to creatively adapt to changing landscapes, boutique agencies are proving to be the thought-leaders businesses need.