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6 Founders on When to Accept 'No,' and When to Persevere "Never take no for an answer," people say. But is that really true? We asked six founders: How do you know when to keep pushing and when to move on?

By Entrepreneur Staff Edited by Frances Dodds

This story appears in the January 2022 issue of Entrepreneur. Subscribe »

1. When "no' is the status quo.

"In sex and relationships, no means no — always. But in business, when faced with a "no,' we apply our company value to the problem: "Challenge the status quo with love.' There is likely a logical reason for the rejection or refusal, so I open a dialogue. It's important to understand the barriers. With each situation, I gather as much information as I can, weigh the pros and cons, and decide whether to persist. Progress is about compassion and balance." — Soumyadip Rakshit, cofounder and CEO, MysteryVibe

2. When "no' is a gift.

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