8 Ways to Make Your Business Cards Stand Out We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.

As wired-in as most of us are, chances are you still return from a networking event or meeting with a stack of business cards in your pocket. In a world where LinkedIn has replaced the Rolodex, and we routinely pack far more powerful tools of connectivity, why does the paper card survive?

Richard Moross--CEO of Moo.com, which sells stylish printed products--sees business cards as more than scraps of paper. "When we meet people at a conference, in a business setting or in a bar, it's important we make a good impression, that we convey who we are, what we do and why that might be relevant," Moross said in an e-mail exchange. "We want to stand out, and nothing has yet matched the power and simplicity of handing over a well-designed card--it starts a conversation."

Business cards have unique potential for personal connections that can generate leads. Here's how to optimize the space on that tiny paper canvas.