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In Hot Water?

Take a closer look at your marketing materials, or you may get burned.

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This story appears in the September 2004 issue of Entrepreneur. Subscribe »

Do you promote client testimonials on your Web site, overnightdelivery in banner ads, or other companies' trademarks innewsletters? These techniques aren't illegal, but the waythey're used could get you into legal trouble.

Today's hot buttons in Internet marketing law includecopyright usage, privacy rights, trademark usage and orderfulfillment, according to Douglas Wood, a partner of New York Citylaw firm Reed Smith Hall Dickler and author of Please Be Ad-Vised: The Legal Reference Guidefor the Advertising Executive.

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