In Hot Water? Take a closer look at your marketing materials, or you may get burned.
By Catherine Seda •
Opinions expressed by Entrepreneur contributors are their own.
Do you promote client testimonials on your Web site, overnightdelivery in banner ads, or other companies' trademarks innewsletters? These techniques aren't illegal, but the waythey're used could get you into legal trouble.
Today's hot buttons in Internet marketing law includecopyright usage, privacy rights, trademark usage and orderfulfillment, according to Douglas Wood, a partner of New York Citylaw firm Reed Smith Hall Dickler and author of Please Be Ad-Vised: The Legal Reference Guidefor the Advertising Executive.
"The rise in Internet fraud and unethical marketingpractices is creating more aggressive legal action to protectconsumers," says Wood. "Companies are also morevigorously protecting their brands online. More than ever,responsible Internet marketers need to make sure they'refollowing the law."
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