Peas in a Podcast
Spread the word about your business with this new medium.

By Gwen Moran • May 5, 2006 Originally published Jul 7, 2005
Opinions expressed by Entrepreneur contributors are their own.
With a computer, mic and broadband connection, you can producean infomercial or broadcast and distribute it through aggregators,such as Ipodder and FeedDemon, or web-based directories such as Podcast Alley.These podcasts are sent via topic-specific feeds to subscribers,who can download them to their digital music players orcomputers.
Twenty-two million American adults have MP3 players or iPods,according to a recent Pew Internet and American Life poll--a vastpotential audience. Chris McIntyre, founder of Podcast Alley inNashville, Tennessee, has seen double- to triple-digit growth overjust a few months in the number of podcasts being produced and thenumber of people listening to them. "One of the most popularpodcasts has about 28,000 subscribers from my site alone,"says McIntyre.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve