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Peas in a Podcast

Spread the word about your business with this new medium.

learn more about Gwen Moran

By Gwen Moran • May 5, 2006 Originally published Jul 7, 2005

Opinions expressed by Entrepreneur contributors are their own.

With a computer, mic and broadband connection, you can producean infomercial or broadcast and distribute it through aggregators,such as Ipodder and FeedDemon, or web-based directories such as Podcast Alley.These podcasts are sent via topic-specific feeds to subscribers,who can download them to their digital music players orcomputers.

Twenty-two million American adults have MP3 players or iPods,according to a recent Pew Internet and American Life poll--a vastpotential audience. Chris McIntyre, founder of Podcast Alley inNashville, Tennessee, has seen double- to triple-digit growth overjust a few months in the number of podcasts being produced and thenumber of people listening to them. "One of the most popularpodcasts has about 28,000 subscribers from my site alone,"says McIntyre.

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