You can be on Entrepreneur’s cover!

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.

By Jane Porter

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Developing story ideas for your blog is a lot like coming up with a business idea: You're bound to come up with a handful of duds that have a few gems sprinkled between. Even the most expert writers experience this.

While it's simple enough to come up with broad topics as an entrepreneur -- such as successful networking, defining your brand, marketing strategies -- these are broad themes that have been written about many times.

Your story ideas live inside the popular topics, so get ready to dig deeper. The best way to connect with your readers in a unique and meaningful way is to share stories born from your experiences.

Here are three tips for generating specific and insightful content your readers will love:

1. Make it personal. As you well know, expertise develops over years of successes, failures, false starts, experimentation and risk-taking. Sharing personal experiences provides valuable insight only you possess. First-person accounts of experiences you've had and lessons you've learned often make for compelling and unique stories. Sit down with a blank piece of paper and ask yourself the following:

What are the biggest mistakes I've made along the way? Jot them down in a list. If you've learned valuable lessons from them, each one could be its own story. Did you design a marketing campaign that failed miserably? What did you do wrong and what did you learn? Pointing out your own missteps and how they changed your frame of mind can be illuminating for readers.

What do I know now that I wish I'd known when I got started? Again, brainstorm a list. What experiences changed your understanding and how? Be specific. An anecdote from your life and what it taught you can be a great jumping-off-point for a story.

What are some successes that could provide lessons to other entrepreneurs -- whether they are yours or someone else's? Think outside the box. Rather than relying on high-profile examples that everyone is writing about, such as Steve Jobs, consider case studies of other successful people who may be under the radar.

2. Scan the news. Is there anything relevant happening in your industry -- policy changes, tech developments or recent reports -- that could affect your customers? Can you distill some valuable lessons from companies or industry leaders who've made headlines? What could your customers learn from these victories or disasters?

3. Pick up the phone. Call clients or colleagues and ask them about the challenges they have they been experiencing lately? As you jot these -- and all other -- ideas down, take a moment to search the web for similar stories in the news using keywords. Often, you may think an idea is unique, only to find it has been covered extensively. Think of a fresh angle.

Bottom line: Be specific. Examples are important. Your personal experiences are what make your writing shine. Work those into your stories. Bring out your voice. Let your readers get to know you and they will turn to you repeatedly for expert insight.

Jane Porter

Writer and editor

Jane Porter is a freelance writer and editor based in Brooklyn, NY. You can find more of her work at Janeroseporter.com

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.

Branding

94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Travel

Save on Business Travel with Matt's Flight's Premium, Only $80 for Life

This premium plan features customized flight deal alerts and one-on-one planning with Matt himself.

Science & Technology

Here's One Reason Urban Transportation Won't Look the Same in a Decade

Micro-EVs may very well be the future of city driving. Here's why, and how investors can get ahead of it.

Marketing

I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.