The Founder Behind Furniture-Maker Poppin Explains Why the Company Needed to Transform Itself
After realizing it was selling to the wrong customer, the company had to change its brand voice, marketing, products and supply chain.
By Jason Feifer •
Introducing our new podcast, Problem Solvers with Jason Feifer, which features business owners and CEOs who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur's editor in chief, spotlights these stories so other business can avoid the same hardships. Listen below or click here to read more shownotes.
What happens when you're trying to sell to consumers, but your best customers are actually other businesses? Furniture-maker Poppin's answer: It radically transformed itself to meet this new customer. That meant changing its brand voice, marketing, products and supply chain.
Related: This Entrepreneur Said Yes Too Many Times. Then He Learned to Say No
In this episode of Problem Solvers, we explore how and why it made the switch—and became the go-to furniture maker for Facebook, Snapchat, Google, Warby Parker and others.
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