Entrepreneur Plus - Short White
For Subscribers

This Trick Will Help You Promote Yourself Without Coming Off as Self-Centered The first rule of talking about you: It's not really about you.

By Jason Feifer •

This story appears in the December 2017 issue of Entrepreneur. Subscribe »

Nigel Parry

I've always struggled with self-promotion. Sure, I've done plenty of it -- you pretty much can't work in media without hawking your own work. But I've always felt awkward about it. Self-promotion feels a little like begging. I've always worried that it's a burden -- as if I'm saying, Here's something I'm forcing you to care about. So I tried to mask that awkwardness with self-­deprecating humor. When I recently launched an Entrepreneur podcast called Problem Solvers, for example, I emailed all my friends with the subject line, "In case you're not sick of my voice."

Related: How to Network, for Those Who Hate to Network

This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More Log In

Editor's Pick

Related Topics

Growth Strategies Networking Personal Branding Editor's Note Communication Self-Talk self-promotion Take It From The Pros

Most Popular

See all
Growing a Business

6 Strategies for Optimizing Cash Management When Starting a Business

Effective cash management is an indispensable skill for entrepreneurs. It plays a pivotal role in the success and sustainability of a venture.

By Stephen Bittel
Growing a Business

Building an Empire With No Handouts: Follow This Entrepreneur's Roadmap

Charting a course for entrepreneurs determined to achieve big.

By Terry Rice
By Amanda Breen
Employee Experience & Recruiting

7 Keys to Achieving a Balanced Recruitment Strategy

Getting the balance between skills and cultural fit right is more art than science.

By Pedro A. Barboglio Murra
Franchise

Would You Turn Your Small Business Into a Franchise? Here's Why Everyone From Hardware Stores to Hot Dog Shops Are Doing It.

When you've put your blood, sweat and tears into building an independent business, it's hard to know if converting to franchise is selling out, or buying into something better. We talked to business owners across industries about how they made the decision, and to franchisors on why they're pursuing the conversion strategy.

By Yiren Lu
Business News

He Won the $2 Billion Powerball Jackpot. Now He's Snatching Up Swanky Homes Across Los Angeles.

Thirty-one-year-old Edwin Castro took his winnings as a lump sum.

By Amanda Breen