Who Will Win the Top-Selling Jersey in the NFL?

Sports merchandise powerhouse Fanatics is keeping score.

learn more about Entrepreneur Staff

By Entrepreneur Staff

Boston Globe | Getty Images

With more than 300 online and offline stores selling officially-licensed NFL, MLB, NBA, NHL, NASCAR, MLS, PGA and NCAA gear to fans, Fanatics has built a billion-dollar global business based on people really, really, really loving their teams.

We all have a pretty good idea of the economic impact of what you see and eat on Super Bowl Sunday, but here is a look at the economic impact of what folks are wearing on their heads and backs.

Related: Borrow Tom Brady's Trick For Visualizing a Super Bowl Success

  • Top-selling players in the NFL Playoffs: Tom Brady, Julio Jones, Matt Ryan, Ezekiel Elliott, Dak Prescott
  • Top-selling markets for NE during the playoffs: Boston, NYC, LA, Providence, Atlanta
  • Top-selling markets for Atlanta during the playoffs: Atlanta, NYC, LA, Houston, Chicago

Related: Watch Bud's Super Bowl Ad That Features Its Immigrant Founder's Journey

  • Fanatics sees around 50% mobile revenue on a regular basis, with numbers spiking higher than 70% immediately following big moments such as Championships.
  • Falcons sales since the start of the season are up more than 50% this year vs. last season.
  • Atlanta has been the top-selling team in the Playoffs this season but was not in the Top 10 for sales in December.
  • The Patriots are up more than 50% since their AFC Championship clinch vs. the same period in 2015 when they made their last Super Bowl appearance.

Related: Heinz Wants to Make the Day After the Super Bowl a National Holiday

Entrepreneur Staff

Entrepreneur Staff

Editor

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

Amazon Is Starting to Let Customers Know What Products Are Returned Often

The e-commerce giant has begun flagging certain items that were frequently sent back.

Business News

'I Don't Feel Like It's Unreasonable': A-List Actor Refused Service At Hotspot For Not Following Dress Code

Academy Award-winning actor Russell Crowe had quite the afternoon after trying to stop at a Japanese steakhouse in Melbourne, Australia following a game of tennis.

Business News

'You Didn't Even Try': Aldi UK Ripped Online For Accidental NSFW Candy Shape

The marshmallow "Bunnies and Chicks" rolled out to stores just in time for the Easter holiday.

Money & Finance

Everything You Need to Know About Filing Your Taxes 2023

Tax Day is rapidly approaching. Here's everything you need to know before April 18.