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Google Glass Is Creeping Back

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is bringing Glass back.

A new version of the wearable computer – which generated polarizing reactions and heavy backlash when it initially launched as a in 2012 – is being rolled out to businesses, The Journal reports.

The updated model will be used by professionals in industries like manufacturing and health care, likely starting this fall. A consumer version won't be released for at least a year, according to the outlet.

This relatively low-key rollout is very different from the splashy approach Google took when it first launched Glass. Back then, to generate awareness for the product, the company created the high-profile Explorer program in which a beta version of the device was handed out to a group of consumers for testing.

Related: Next Plan for Google Glass? Start Over.

The public backlash against the wearable, still a work in progress, was swift and continuous. 'Explorers' ruffled feathers every time they wore the glasses in restaurants, movie theaters and public restrooms. These , plus the host of bugs discovered in the beta version and its lofty $1,500 price tag, meant that Google Glass continued to receive bad press until the company finally pulled the plug on the project last winter.

By the device directly to businesses – where it will be used primarily in private settings – Google appears to be looking to avoid another PR crisis.

The new version of Glass will include a faster processor, a longer life and improved wireless connectivity in addition to some subtle design changes, the WSJ reports.

Related: Glass to Exit Google X, Report to Nest's Tony Fadell

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