How Hustling Helped This Entrepreneur Deliver a Product to Nike When it comes to entrepreneurship, you need to plan for the unexpected.

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

ZTC

When it comes to entrepreneurship, you need to plan for the unexpected.

For Ryan Rzepecki, the CEO and founder of Social Bicycles, he took a major risk when he decided to team up with Nike for a major project, while simultaneously rolling out two new bikes.

Related: Want to Reach Your Goals? Adopt and Embrace the Hustle Mentality.

Hear what he says about how he was able to achieve it and what he learned from the experience in our above video.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

This 'Dream' Side Hustle Out-Earned Her Corporate Salary in 2 Years — Now It's a $2 Million Business

Here's the exact blueprint she used to leave her W2 job behind and step fully into entrepreneurship.

Business News

Deloitte Is Reimbursing Employees Up to $1,000 — For Buying Lego Sets

Each Deloitte employee can spend up to $1,000 on items to improve their well-being.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

Tee Time With Investors? This Golf Trainer is a Must.

Sharpen your swing and your first impression before you hit the course.

Branding

Take Control of What Your Online Presence Says About You

5 steps to make your online presence work for you — not against you.

Starting a Business

The Next Chapter of Basketball? Why This New League Is Betting Big on 1v1 Hoops

The Next Chapter is a premier 1v1 league turning streetball culture into a marketable, competitive sport. With unique players and pay-per-view events, the league aims to become a billion-dollar basketball business.