How Hustling Helped This Entrepreneur Deliver a Product to Nike When it comes to entrepreneurship, you need to plan for the unexpected.

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

ZTC

When it comes to entrepreneurship, you need to plan for the unexpected.

For Ryan Rzepecki, the CEO and founder of Social Bicycles, he took a major risk when he decided to team up with Nike for a major project, while simultaneously rolling out two new bikes.

Related: Want to Reach Your Goals? Adopt and Embrace the Hustle Mentality.

Hear what he says about how he was able to achieve it and what he learned from the experience in our above video.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

The Fed's Decision to Keep Rates Steady Is 'Unsurprising,' According to a JPMorgan Expert. Here's Why.

Federal Reserve Chair Jerome Powell said that the Fed wasn't in any rush to make rate adjustments.

Social Media

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Months

It's one of many new features rolling out on the platform in 2024.

Business News

'Strapping a Rocket to Our Backs': What Is Wiz? Here's What to Know About Google's Largest Acquisition Ever.

Wiz will be folded into Google Cloud. It's the biggest deal of 2025 so far.

Business News

Morgan Stanley Plans to Lay Off 2,000 Workers, Replacing Some with AI

Morgan Stanley's planned job cuts are both performance and AI-based.

Starting a Business

A Teen With Cerebral Palsy Pitched a Creative Product in School. He Got a B- — Then Grew the Business to $5 Million a Year Anyway.

Drew Davis, founder of Crippling Hot Sauce, uses humor and business to make a major impact.