Get All Access for $5/mo

The More Competition, the Better The Chairman of the Alkaline Water Company discusses how greater competition in the premium water category serves to validate their role as pioneers.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Aaron Keay is the Chairman of the Alkaline Water Company, a producer of premium bottled alkaline water, flavor-infused waters and CBD-infused products. Keay shares with #ThePlaybook host David Meltzer about how his professional sports background helps him in business, the rise of premium water and his water consumption tip.

Keay talks about the lessons he learned while playing professional soccer that he's applied to his business career, including the importance of leadership, accountability, honesty and humility. He also speaks about the company's early strategy to focus on big-bottle alkaline water and how it has since diversified to include small bottles, flavored waters and CBD-infused products.

Keay speaks about the increased competition in the alkaline water market, particularly as Smartwater — owned by Coca-Cola — has introduced its alkaline water. This competition, Keay says, validates the category and his company's role as pioneers and innovators.

As an expert on hydration, Keay recommends that we not drink water with our meals and refrain from drinking water beginning half an hour before eating. He says this will allow the digestive system to better absorb nutrients and enzymes from the food we're eating.

Related: Achieving Success the Faster Way

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Celebrity Entrepreneurs

The Pep Talk From Mickey Mouse We All Need to Hear, Compliments of Chris Diamantopoulos

Chris Diamantopoulos, the star of "The Sticky," "Red Notice" and the voice of Mickey Mouse, gets real about resilience, chasing dreams, and his desperate wish for a normal hobby.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Science & Technology

Why Businesses Are Relying on Automation to Survive the Labor Crisis

Robots are revolutionizing industries by addressing labor shortages and enhancing efficiency, while businesses navigate challenges like workforce adaptation and high implementation costs.

Green Entrepreneur®

How Global Business Leaders Can Build a Sustainable Supply Chain

Businesses can build sustainable supply chains by leveraging technology to reduce environmental impact, optimize resources and track emissions while balancing operational efficiency and sustainability goals.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.