The Obamas to Speak at SXSW 2016 They will be the first sitting president and first lady to attend the festival.

By Nina Zipkin

entrepreneur daily

At SXSW, you can usually expect to network, eat some BBQ, listen to some new music and constantly be on the hunt for an outlet to charge your phone. But this year, alongside leaders in tech and media, festival attendees will have the chance to hear from the leader of the free world.

President Barack Obama and First Lady Michelle Obama will both be keynote speakers at the 30th SXSW festival in Austin, Texas. The Obamas will be the first sitting president and first lady to participate in the event.

Related: How the First Lady Helped Small Grocery Businesses Reduce 'Food Deserts' in California

On March 11, as part of SXSW Interactive, the president will have a conversation with Evan Smith, editor in chief of The Texas Tribune about technology, combating climate change and political and "civic engagement in the 21st century."

The first lady will be the opening keynote presentation at SXSW Music on March 16, where she plans to talk about Let Girls Learn, the White House initiative that is working to create opportunities and support for the 62 million young women around the world who do not have access to education.

Of the presidential visit, SXSW co-founder Roland Swenson said in a release, "As each new generation comes up at SXSW they look for ways they can be of service, and it's important to reflect and support that message. President and Mrs. Obama's visit here will inspire attendees to that purpose."

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Marketing

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

Customer relationships shouldn't end after a sale. In fact, the best relationships never end.

Starting a Business

4 Hard Truths You Must Accept to Become Successful

As you buckle up for entrepreneurship, remember – it's not just a journey but an epic adventure towards enduring achievement in the dynamic business world.

Business News

Macy's Is Shuttering 150 Stores, Investing in Luxury Retailers Bloomingdales and Blue Mercury Instead

The retailer is making massive changes in the wake of changing consumer behavior.