Get All Access for $5/mo

Gaming Is More Than Entertainment The president and COO of the gaming organization 100 Thieves talks about how brand awareness is changing as the esports community grows.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network

John Robinson is the president and COO of 100 Thieves, an esports organization with teams that compete in several video games including Fortnite and League of Legends. He talks with #ThePlaybook host David Meltzer about the growth of gaming culture, the global nature of esports and how his company works with and for its players.

Robinson discusses the increasing awareness of esports, predicting that within five years it could be bigger than baseball. He cites a generational shift, as most people under 50 years old grew up with video games.

Robinson talks about the global nature of esports, comparing it to soccer in its reach and with its multiple leagues. He describes the present moment for esports as similar to the formative years of the NFL and the combining of the ABA with the NBA. What happens in the next two-to-three years, Robinson says, will determine what happens in esports for the next 20-to-25 years.

Robinson talks about the gaming community and the importance of large special events to bring gamers together, saying these events are like Coachella for video games. He talks about the relationship between his company and its players, explaining that 100 Thieves helps players grow their personal brands to the benefit of the company.

Robinson advises entrepreneurs to think, reflect and learn — to build their skillset and try new things.

Related: Danica Patrick's Blend of Purpose and Passion

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.