You can be on Entrepreneur’s cover!

Passion Is the Marrow of Success The actor and co-founder of Crystal Head Vodka talks about the origins of the spirits brand and the importance of positivity in business.

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Dan Aykroyd is an actor, comedian, filmmaker, and entrepreneur, famous for his contributions to The Blues Brothers, Ghostbusters, and the House of Blues venues, among others. Aykroyd talks with #ThePlaybook host David Meltzer about Crystal Head Vodka, the spirits brand he co-founded, and his business approach.

Aykroyd speaks about his prioritization of fun, which motivated him to pursue a business opportunity to import Patrón Tequila into Canada and to enter the $50 billion vodka market with an additive-free vodka bottled in glass skull-shaped containers.

Aykroyd talks about his ingredients for success, including aiming for impeccable quality, incentivizing employee loyalty, and passion — which he describes as "the marrow of potential success." He also speaks of the need for businesses to purge themselves of negative energy originating in employees who besmirch and undermine co-workers and psychically drain the company.

Aykroyd also talks about how, on a societal level, we face a common adversary — proponents of evil, genocide and inconsideration — and should work together to share our light and fight to rid ourselves of these dark forces.

Related: The Secret to Leading Without Authority

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Solutions

Get 20% off Windows 11 Pro and Pay Just $32 Through April 16

Use code ENJOY20 to get a lot more done in less time with Windows 11 Pro thanks to its improved professional and productivity features.

Growing a Business

Want to Be the Next Apple? Here's the Secret Sauce Used By Steve Jobs to Build Consumer Trust

There are many marketing and branding strategies out there — but here's the one Steve Jobs used grow Apple.

Franchise

Looking for a Spotless Investment Opportunity? Discover the Best Cleaning Franchises to Own in 2024.

From sparkling floors to polished windows, clean your way to success with the best cleaning franchises, according to the 2024 Franchise 500 Ranking.

Growing a Business

How to Build a 'Brand Vault' For Your Business – With a Little Help From Steve Jobs

No matter how big or small your business is, use Steve Jobs' philosophy to get greater customer satisfaction.

Growing a Business

Here's How Steve Jobs Dealt With Negative Press and Avoided Brand Disasters

The best way to grow your bank account is to avoid major withdrawals. The same can be said about your brand.

Business News

A Look Inside the Company That Is Making $500 Million a Year Serving Italian Beef Sandwiches Made Famous by 'The Bear'

Portillo's CEO Michael Osanloo shares his secret to keeping hungry customers coming back again and again. (Hint: It requires a lot of napkins.)