Passion Is the Marrow of Success The actor and co-founder of Crystal Head Vodka talks about the origins of the spirits brand and the importance of positivity in business.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Dan Aykroyd is an actor, comedian, filmmaker, and entrepreneur, famous for his contributions to The Blues Brothers, Ghostbusters, and the House of Blues venues, among others. Aykroyd talks with #ThePlaybook host David Meltzer about Crystal Head Vodka, the spirits brand he co-founded, and his business approach.

Aykroyd speaks about his prioritization of fun, which motivated him to pursue a business opportunity to import Patrón Tequila into Canada and to enter the $50 billion vodka market with an additive-free vodka bottled in glass skull-shaped containers.

Aykroyd talks about his ingredients for success, including aiming for impeccable quality, incentivizing employee loyalty, and passion — which he describes as "the marrow of potential success." He also speaks of the need for businesses to purge themselves of negative energy originating in employees who besmirch and undermine co-workers and psychically drain the company.

Aykroyd also talks about how, on a societal level, we face a common adversary — proponents of evil, genocide and inconsideration — and should work together to share our light and fight to rid ourselves of these dark forces.

Related: The Secret to Leading Without Authority

Wavy Line
David Meltzer

Entrepreneur Leadership Network Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

'I Am Just Floored': Woman Discovers She Won $1 Million Lottery Prize While Checking Her Email at Work

Initially, she thought the email was a scam, but went to lottery headquarters and walked away with a six-figure check after taxes.

Business News

Amazon Might Soon Be Adding Ads to Prime Video

The company wants to generate more ad revenue for its streaming service.

Business News

South Park Creators Spent 'Infinity Dollars' Renovating Iconic Colorado Restaurant, Set to Reopen Soon

Casa Bonita, a long-time favorite of South Park creators Trey Parker and Matt Stone, went bankrupt during the pandemic. The duo purchased and painstakingly renovated the Mexican spot "like a piece of art," Stone said.

Business News

'I've Got the Bug for Business': See All of Mark Wahlberg's Entrepreneurial Endeavors, From Marky Mark and the Funky Bunch to Wahlburgers

Mark Wahlberg owns businesses in several categories, including entertainment production, apparel, fitness, and nutrition.

Business News

'I'm Not a Very Good Businessman': Kevin Costner Is Risking a Ton of His Own Money on New Project

The "Yellowstone" star discussed how he bankrolled his new epic movies — and his accountant isn't happy.

Management

Why Every Employee In Your Company Should Have Communication Training

Whether you are a seasoned executive or simply starting your professional journey, investing in communication training is an investment in yourself that will pay dividends throughout your career. Embrace the power of effective communication and watch as your professional opportunities flourish.