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It was only a matter of time before the digital revolution andthe Internet took aim at the photo processing market. After all,according to Andy Grove, one of the founders of Intel Corp., anyinformation that can be digitized will be digitized.
One of the first companies to establish a beachhead in this,well, developing market was Herndon, Virginia-based PictureVisionInc., co-founded by Phil Garfinkle, Yaacov Ben-Yaacov and ElliotJaffe. The trio met through a joint venture between an Americancompany where Garfinkle was employed and an Israeli technologycompany Jaffe and Ben-Yaacov worked for. With PictureVisiontechnology, consumers can share, manipulate and store photographson the Internet.
To develop and roll out this kind of service takes capital, andplenty of it. The sheer excitement and size of PictureVision'smarket made the always-difficult task of raising money to fund thebusiness somewhat easier. Since opening its doors in late 1995,PictureVision has raised $9.3 million, with more deals in thepipeline.
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