How Ecommerce Businesses Can Overcome Funding Barriers
With the increased demand for online shopping, ecommerce businesses are struggling to get cash to keep up with demand.
By Eden Amirav • Originally published
Opinions expressed by Entrepreneur contributors are their own.
Business is booming for online sellers.According to research by Software Advice, approximately 25% of traditional sellers have turned to ecommerce. This simultaneous increased demand and competition means that ecommerce businesses need more cash to:
Purchase more inventory
Increase online ad spending
Without cash reserves to invest in their businesses, the average e-commerce owner needs to look outwards for funding. Tragically, funding barriers are inhibiting the growth of this thriving industry.
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