One App Gave This Gourmet Food Company the Tech Reboot it Needed
It was operating like it was 1999. And that needed to stop.
Opinions expressed by Entrepreneur contributors are their own.
When Janice Whiting purchased Gourmet Dreams in 2004, the meal-delivery and catering business was still using a manual credit card swiper and a fax machine. And crazily enough -- considering the business is located in Silicon Valley and Whiting has a high-tech marketing background -- it stayed pretty much that way until 2014. She'd been focused on the culinary side and couldn't afford a major tech overhaul. But as her four-employee business got busier, ordering and accounting became time-consuming for Whiting -- and a turnoff for her customers.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve