One App Gave This Gourmet Food Company the Tech Reboot it Needed It was operating like it was 1999. And that needed to stop.
By David Port •
This story appears in the December 2016 issue of Entrepreneur. Subscribe »
When Janice Whiting purchased Gourmet Dreams in 2004, the meal-delivery and catering business was still using a manual credit card swiper and a fax machine. And crazily enough -- considering the business is located in Silicon Valley and Whiting has a high-tech marketing background -- it stayed pretty much that way until 2014. She'd been focused on the culinary side and couldn't afford a major tech overhaul. But as her four-employee business got busier, ordering and accounting became time-consuming for Whiting -- and a turnoff for her customers.
Related: Why Are Companies Using Outdated Systems?
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