Subscribe to Entrepreneur for $5
Subscribe

How This Company Found the Solution for Its Site's Missing Links

By
This story appears in the April 2016 issue of Entrepreneur. Subscribe »

internet marketing 101: If you want a customer to click a link, it better damn work. That's harder than it sounds. With users all over the world using different browsers and devices, international companies can accidentally route people to the wrong websites or, worse, nowhere at all. That's what happened to Mark Leathem, VP of corporate marketing at HyperX, the Fountain Valley, Calif.–based maker of gaming headphones. The company advertises on sites and on social media around the world, but its links to local online retailers were often sending visitors to the wrong stores -- losing it nearly 75 percent of potential traffic. "We were letting down customers," says Leathem. "And the lousy links made us look like we didn't care."

Illustration by Pep Montserrat

The Fix

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks