This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Meet Via Video Videoconferencing technology comes to the rescue when being there isn't an option.

By Heather Clancy

Opinions expressed by Entrepreneur contributors are their own.

Location was almost a deal-breaker when technology entrepreneur Ofer Shapiro tried to hire a senior marketing executive to join his startup team at Vidyo. But he overcame the hurdle by using his company's own next-generation videoconferencing technology to start conducting regular staff meetings between its offices in Hackensack, New Jersey, Northern California and other far-flung locations. The technology has saved Vidyo thousands of dollars in airfare, hotel fees and time wasted in transit.

"I wouldn't move away from California," says Marty Hollander, Vidyo's senior vice president of marketing. "So I declined Ofer's offer. He called back and suggested we use our own product to make it work."

Vidyo, which received a $12 million second round of venture funding in 2007, sells what it calls "personal telepresence" technology. Its products include desktop and room-based videoconferencing systems that promise to deliver the same sort of HD-quality immersive experience that companies like Cisco Systems and Hewlett-Packard tout in ultra-expensive alternatives but at a fraction of their six-digit price tags: Vidyo ranges from $3,000 to $13,000 for the hardware; additional licenses for a Windows desktop or notebook computer are $30. There are also Vidyo service providers with subscription-based Vidyo-Conferencing services.

Editor's Pick

Related Topics

Business News

Bank Accidentally Deposits $86 Million Into Woman's Account, Freezes Her Assets

The incident occurred at the Malaysian bank, Maybank.

Business News

Google Accidentally Sent This Man a $250,000 Payment

Security engineer Sam Curry was in for quite the treat when he checked his bank account around a few weeks ago.


Get 24 Roses for $35 with This Holiday Deal

Order these roses by December 7 for on-time holiday delivery.

Starting a Business

This Couple Started Renting Rooms in Their House As a Side Hustle. Now They Run 11 Airbnb Units Full Time.

In the new book, "Start Your Own Airbnb Business," Airbnb Superhosts share how they have grown lucrative rental businesses.

Side Hustle

This Millennial Dad Just Wanted to Help His Daughter Care for Her Bearded Dragon. Then His Cricket-Breeding Side Hustle Exploded — Earning $27,000 in One Month.

It wasn't Jeff Neal's first attempt at a side gig, and before long, the "prototypical millennial side-hustler" realized his product had major potential.