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Meet Via Video

Videoconferencing technology comes to the rescue when being there isn't an option.

This story appears in the December 2008 issue of Entrepreneur. Subscribe »

Location was almost a deal-breaker when entrepreneur Ofer Shapiro tried to hire a senior marketing executive to join his startup team at Vidyo. But he overcame the hurdle by using his company's own next-generation videoconferencing technology to start conducting regular staff meetings between its offices in Hackensack, New Jersey, Northern California and other far-flung locations. The technology has saved Vidyo thousands of dollars in airfare, hotel fees and time wasted in transit.

"I wouldn't move away from California," says Marty Hollander, Vidyo's senior vice president of marketing. "So I declined Ofer's offer. He called back and suggested we use our own product to make it work."

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