Get All Access for $5/mo

New Yorkers Can Now Park Their Websites at .nyc New York is the first U.S. city to receive its own domain name, and more are likely to follow.T

By Benjamin Kabin

Opinions expressed by Entrepreneur contributors are their own.

New York is the first American city to receive its very own domain name.

The new ".nyc" generic top-level domain (gTLD) is geared towards helping people and businesses identify themselves as genuinely based in New York City. As of Wednesday, residents could apply through registrars such as GoDaddy and; applications will be awarded on a first-come, first-served basis.

If you are New York based, there are several advantages to parking your website on .nyc. Those three letters are already a super strong brand on their own -- associating yourself with it brings your business into an elite club, and also lets other New Yorkers know you're nearby so they can place an order or pay you a visit in person.

Related: Which Is a Better City for Startups, San Francisco or New York City?

A .nyc TLD will also increase your site's visibility in local searches, almost automatically. And because the authenticity of the .nyc TLD will be monitored by the Nexus Compliance and Enforcement Policy (which doesn't permit P.O. boxes to be considered valid NYC addresses), customers will know that .nyc businesses really are where they appear to be.

The Big Apple's new top-level domain is one of many new website suffixes that Internet users will be seeing more of as the web becomes a more crowded place. In a recent auction Amazon took control of the new ".buy" gTLD at a cost of $4.6 million while ".tech" was purchased by another company for more than $3 million.

Other new gTLDs that are or will soon become available include ".church," ".taxi," ".art" and ".gay."

Related: Should You Switch Your Company's URL to a New Domain Extension?

ICANN, the nonprofit organization that oversees internet domain names originally rejected an application for .nyc back in 2000 but had its application approved 13 years later for a fee of $185,000, paid for by NeuStar, the Virginia-based analytics and information services company the city hired to obtain, manage and administer top-level domains.

As the city prepared its ICANN application in 2009, former mayor Ed Koch called .nyc "the best real estate opportunity since the Dutch bought Manhattan."

Five years later, it's time to take advantage.

Related: The Expanding Number of Domain Names Has Benefits From .App to .Zone

Benjamin Kabin


Benjamin Kabin is a Brooklyn-based technology journalist who specializes in security, startups, venture capital and social media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.


Four Takeaways for the Franchise Industry From My Time at the Republican National Convention

Matt Haller, President and CEO of the IFA, says the stakes are high for franchisors and franchisees in the upcoming presidential election.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

How to Build a Successful Startup, According to an Investor Who Made Early Bets on Twitter, Lyft, and Twitch

He's found a few patterns after nearly two decades of investing in startups.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.