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Adam Tratt and Kevin Leneway didn't set out to build a productivity app for small businesses. In 2011 the Seattle TechStars alums were busy trying to get their celebrity-driven Facebook game off the ground.
Despite raising $600,000 in seed money, partnering with rapper Sir Mix-A-Lot (yes, he of "Baby Got Back" fame) and nabbing a mention on Late Night With Jimmy Fallon, Mix-N-Match With Sir Mix-A-Lot flopped. Nobody wanted to play.
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