Jose Pino and Evan Williams
For a brief period, Medium looked like another invite-only blogging platform. Then, not long after it opened up to everyone in 2013, it quickly went viral. The social publishing mecca quickly became the “it” place to be heard. Anyone -- amateurs, marketers, politicians and journalists alike -- is welcome to publish written content of all kinds on the popular site. This includes everything from short stories to meandering manifestos, deep reportage to political puffery and more.
Medium was co-founded by billionaire Evan Williams, former Twitter CEO and a member of its founding team. The site, which recently repositioned itself as the Internet’s version of a newspaper op-ed section, unorthodoxly measures its success on the time people spend reading its articles versus the amount clicks they rack up.
Hundreds of thousands of people have published on the platform, which last year rolled out its first sponsored content, also known as native advertising. So far, the company has raised a none-too-shabby $82 million in venture capital, with infusions from some high-profile investor-entrepreneurs such as Chris Sacca and Gary Vaynerchuk.
Related: Want to Write a Book? Consider These 3 Self-Publishing Options.