Women Entrepreneurs

Models Turned Millionaires: 10 Women Who Launched Their Careers From the Pages of 'Sports Illustrated'

The women who grace the cover of Sports Illustrated may have won the genetic lottery, but many of them didn’t stop there. Using their beauty as a financial weapon, these 10 models harnessed the magazine’s promotional power to launch a different type of career: entrepreneur.

Thanks to savvy business decisions that extend far outside the world of modeling, here's how they're raking in the millions.

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10. Rebecca Romijn

Image credit: WikiCommons

Sports Illustrated debut: 2006.

She’s known for her work with Victoria’s Secret and as an actress in X-Men films.

Her net worth is $25 million.

9. Elle Macpherson

Sports Illustrated debut: 1986.

She’s known for her work as an Victoria’s Secret model, founding Elle Macpherson Intimates and The Super Elixir By Welle Co.

Her estimated net worth is about $45 million.

8. Naomi Campbell

Image credit: Naomi Campbell | Facebook | Oxygen Media LLC

Sports Illustrated debut: 1992.

She’s known for her work as an Victoria’s Secret model and as a judge on The Face.

Her worth is about $48 million.

7. Rachel Hunter

Sports Illustrated debut: 1994

She’s known as an TV personality on Make Me A Supermodel, worked on Style Me with Rachel Hunter and as a judge on New Zealand’s Got Talent.

Her net worth is $60 million.

6. Heidi Klum

Image credit: www.heidiklum.de

Sports Illustrated debut: 1998.

She’s most known for her work in the Project Runway franchise, as host of Next Top Model, as a Victoria’s Secret model, Dannon spokesperson and the New Balance line HKNB.

She’s worth about $70 million

5. Christie Brinkley

Sports Illustrated debut: 1979

Brinkley is known for Hair2Wear extensions, Christie Brinkley Eyewear, Christie Brinkley Authentic Skincare and working as a Total Gym spokesperson.

Her estimated net worth is $80 million.

4. Tyra Banks

Sports Illustrated debut: 1996

She’s known for her Next Top Model franchise, being a Victoria’s Secret model, Tyra Beauty, The Tyra Banks Show and FABLife.

Her net worth is roughly $90 million.

3. Cindy Crawford

Image credit: Cindy Crawford | Facebook

Sports Illustrated debut: 1988

Crawford’s most known for her ventures including Omega Watches, Meaningful Beauty, Cindy Crawford Home Collection and the Cindy Crawford furniture line for Raymour & Flanigan.

Her net worth is about $100 million.

2. Gisele Bünchen

Sports Illustrated debut: 2001

She’s most known for her flip flop line Ipanema and appearing as a spokesperson for Victoria’s Secret, C&A, Pantene, H&M and Chanel No. 5.

Her net worth has been estimated to be about $360 million.

1. Kathy Ireland

Image credit: WikiCommons

Sports Illustrated debut: 1989

She’s known for Kathy Ireland Worldwide, which includes a clothing line for babies, intimates and handbags, furniture, vacation packages and wedding resorts, a publishing imprint and a music label.

She’s worth about $420 million.

Research by Carolyn Sun.

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