We can't forget Daymond John, another "shark" on the entrepreneur show Shark Tank along with Cuban. John started his famous clothing line, FUBU, in his mom’s home in Queens, New York. The story of how the clothing line blew up overnight is one of the most bizarre lucky-break stories you’ll ever hear.
Because John started his business with about $40 worth of material, and was consistently denied business loans, he relied on celebrities like singers and rappers to sport his clothing in music videos. One day, he struck promotional gold with this strategy.
Hip hop star LL Cool J finally agreed to help promote John’s line of urban wear. The big break for FUBU came when LL Cool J not only wore a FUBU hat on a Gap commercial he was hired for, but also rapped about it as part of the commercial. The producers didn’t catch the subtle lyrics or FUBU branded hat worn by the rapper.
Once the commercial aired, the whole escapade sparked controversy that sent heads at Gap rolling. The now-famous Gap TV spot exposed the clothing line to millions of people. The result? FUBU launched into a season of mega-popularity and multi-million dollar sales the same year the TV commercial aired.