We are creatures of habit. American families, on average, buy the same 150 products over and over again, which make up 85 percent of their household needs, according to research out of Harvard Business School. So how can you get people to take a chance on your new business and become loyal customers?
The trick is helping customers overcome their initial hesitation and making your new item speak to customers in a relatable way.
Here are five ways to help your product sell itself in a crowded marketplace: