An Entrepreneur Helps Turn Unmentionable Business into a Fancy Affair An Atlanta entrepreneur helps turn unmentionable business into a fancy affair.
By Michelle Juergen •
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneur: Christine Sweeney, founder of atlanta watercloset, which offers boutique portable restrooms for outdoor events in the metro Atlanta area.
"Aha" moment: Sweeney left a position in corporate sales in 2006. She was intrigued by a company in Massachusetts trying to franchise "nicer" portable restrooms but wasn't thrilled with the marketing or business plan. She decided to refine it, and in April 2010, Sweeney "got into potties."
What possessed her: After having her son, Sweeney wanted something that would afford her the flexibility to be a mom, but also put her back in the working world and have control of her own "destiny, hours and scheduling."
Why: "It's a great niche in the Atlanta market, because we have such a long season with tons of outdoor events. There really wasn't anything nice in between a traditional porta-potty and a restroom or executive trailer," says Sweeney, who went with a sophisticated look for her logo, branding and website.
Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+
Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
Use code SAVE20 at checkout.
