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An Entrepreneur Helps Turn Unmentionable Business into a Fancy Affair

An Atlanta entrepreneur helps turn unmentionable business into a fancy affair.

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This story appears in the April 2011 issue of Entrepreneur. Subscribe »

Entrepreneur: Christine Sweeney, founder of atlanta watercloset, which offers boutique portable restrooms for outdoor events in the metro Atlanta area.

"Aha" moment: Sweeney left a position in corporate sales in 2006. She was intrigued by a company in Massachusetts trying to franchise "nicer" portable restrooms but wasn't thrilled with the or . She decided to refine it, and in April 2010, Sweeney "got into potties."

What possessed her: After having her son, Sweeney wanted something that would afford her the flexibility to be a mom, but also put her back in the working world and have control of her own "destiny, hours and scheduling."

Why: "It's a great niche in the Atlanta market, because we have such a long season with tons of outdoor events. There really wasn't anything nice in between a traditional porta-potty and a restroom or executive trailer," says Sweeney, who went with a sophisticated look for her logo, branding and website.

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