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Brewing Big (With a Micro Soul) After 18 years of growth and with annual revenue about to break $100 million, Kim Jordan still maintains New Belgium's freewheeling spirit.

By Jennifer Wang

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Brewing Big (With a Micro Soul)

At least three days a week, Kim Jordan hops on her Spot Brand custom bike and cycles the three miles from her house in Fort Collins, Colo., to the New Belgium Brewing Co. just outside the city's Old Town.

The path she takes meanders alongside a stream and over train tracks, not far from where hundreds of people converge during the company's summer "bike-in movie" events, gathering on the lawn to enjoy films paired with fine beers--like New Belgium's flagship Fat Tire Amber Ale, the organic wheat offering Mothership Wit and La Folie, a sour ale aged in the large French oak barrels that loom behind the bottling site.

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