Fed Up With Bad Bouquets, These Friends Created the 'Etsy for Flowers'
Business is blooming for three friends who started BloomNation, a marketplace for locally designed, hand-delivered floral arrangements.
Opinions expressed by Entrepreneur contributors are their own.
Ordering flowers online can be a frustrating experience. You spend a small fortune, only to have the recipient get a bouquet that looks nothing like what you thought you'd ordered.
Onetime investment banker Farbod Shoraka had felt this disappointment. He'd also witnessed a dramatic decline in foot traffic and sales at his aunt's flower shop since the rise of online delivery services. Shoraka believed the floral industry was ripe for change. So in 2011, he tapped friends David Daneshgar, a professional poker player looking to segue into business, and Gregg Weisstein, an MBA student, and began conducting research.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve