How Pawngo Put a Modern Spin on an Old-Fashioned Business A smart rebranding landed this online pawn shop new customers and investors.
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What it is
Since the History channel show Pawn Stars first started capturing viewers' fascination in 2009, the seedy image of pawn brokers has gotten a well-needed buffing. Industry veteran Todd Hills hopes Pawngo, his online pawn shop, will help him achieve the same kind of success as the show's stars, the Harrison family.