How This Company Utilizes Real-Time Interaction Intelligence to Help Dealmakers and Negotiators The co-founder and CEO of Substrata shares how his company analyzes subtext and nonverbal communication using AI.
By Jessica Abo
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Ori Manor Zuckerman and his team at Substrata are on a mission to help sales executives, dealmakers and negotiators. Founded in 2019, the company developed AI-Powered Social Intelligence to capture, process, and analyze the myriad of social cues that are conveyed in conversations between salespeople and their prospects. The co-founder and CEO sat down with Jessica Abo to talk about his company and shared his advice on how you can succeed when it comes to negotiations and sales.
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