Get All Access for $5/mo

How This Company Utilizes Real-Time Interaction Intelligence to Help Dealmakers and Negotiators The co-founder and CEO of Substrata shares how his company analyzes subtext and nonverbal communication using AI.

By Jessica Abo

Opinions expressed by Entrepreneur contributors are their own.

Ori Manor Zuckerman and his team at Substrata are on a mission to help sales executives, dealmakers and negotiators. Founded in 2019, the company developed AI-Powered Social Intelligence to capture, process, and analyze the myriad of social cues that are conveyed in conversations between salespeople and their prospects. The co-founder and CEO sat down with Jessica Abo to talk about his company and shared his advice on how you can succeed when it comes to negotiations and sales.

Related: How This Clothing Designer Launched a Side Hustle Making Customizable Grazing Boards
Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Franchise 500 Annual Ranking

50 Franchise CMOs Who Are Changing the Game

Get to know the industry's most influential marketing power players.

By Jeff Cheatham
Business News

This 28-Year-Old Entrepreneur With Down Syndrome Runs the World's Largest Sock Company. Here's How He Started It.

The eight-year-old company recently hit a record number of orders.

By Sherin Shibu
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel
Business Solutions

Your Shortcut to Project Management Success Is Just $17.97 for the Holidays

Plan, track, and deliver with precision.

By Entrepreneur Store
Living

70% of Small Business Owners Experience Monthly Burnout. Follow These 3 Rules to Avoid the Same Fate.

Here are three guidelines to help entrepreneurs achieve balance, growth and success in both their professional and personal endeavors.

By Arthur Wang
Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

By Amanda Breen