A design company created test sites full of super-annoying issues, such as slow load times, auto-play music, and pop-ups, then measured how much each increased people's blood pressure.
A website built from a custom template can be useful but only as a placeholder while you wait for your web designer to complete a fully functional digital representation of your business.
Whether you're after sales, leads, more readers, or making a difference, bad web design can sabotage your efforts. Put your best foot forward with these principles of good web design.