Incorporate these five important website elements into your site to build an online presence that brings customers directly to your business, no matter where they're located.
When you're following up on tons of form leads from your website, they all start to look the same. However, if you look for these five attributes, you'll quickly zero-in on the most promising leads.
Your online presence can't focus just on selling a product or service. To reach more customers, make your website is engaging -- a place where potential customers interact enough with you to become committed customers.
CEO and founder Anthony Casalena started what would become Squarespace to solve his own problem back in 2003. Now it's used by more than 1 million entrepreneurs and creatives.