Your online presence can't focus just on selling a product or service. To reach more customers, make your website is engaging -- a place where potential customers interact enough with you to become committed customers.
CEO and founder Anthony Casalena started what would become Squarespace to solve his own problem back in 2003. Now it's used by more than 1 million entrepreneurs and creatives.
Here are a few things most entrepreneurs may be missing that are affecting their conversion rates, online growth, and a genuine connection with their audience.