Data Visualization | Page 2

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.

When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.

The availability of cheaper, easier-to-use tools allows everyday users to have deeper knowledge of performance.

When used correctly, analytics can reveal insights about content and websites that are otherwise invisible. But analytics often create a lot of noise with no obvious message, turning a tool that is intended to clarify user experience into a confusing mess of numbers.

Every minute, thousands of Tweets are sent, apps are downloaded and images are posted. Following these digital trails can provide interesting insights into consumer behaviors and needs.

Not all infographics are created equal. Here's how to make yours stand out from the pack.

If not done correctly, presentations can come off as dull and flat -- making them difficult to sit through. To get your audience more engaged in what you are saying and pitching, add some visuals to spice it up.

Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.