Marketing
How This Direct-Mail Piece Packs a Small But Powerful Punch
Postcards can't hold much copy but when done right, you'll see your business grow.
Entrepreneur Books | Page 5
Human Resources
How Big Data Can Be Used to Your Advantage
Relying on Big Data to make business decisions can be a smart strategy -- and can also lead you in the wrong direction. Here's how to use it wisely.
Marketing
The Hands-Off Method of Online Marketing That’s Both Fast and Easy
You don't have to do all the work yourself when it comes to marketing your passive income site. That's where affiliate marketing comes in.
Marketing
Why You Don’t Want to Fail This Direct-Mail Test
To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
Human Resources
Why Your Employees Don’t Have to Be Happy to Succeed
Do you want your company to be a strong competitor in the marketplace? Then here's what you really need to do to help your employees succeed.
By Mark Chussil
Thought Leaders
Go from Day Job to Dream Job with These Reads
From Betches to Big Data, the team at Entrepreneur Press recommends their March reads that cover all the adulting advice your guidance counselor should have told you.
Building a Business
How Intellectual Property Can Create an Income Stream Even When You’re at Work
Using intellectual property to your advantage can become the perfect side hustle, one that generates income even when you're not around.
Marketing
The 5-Step Plan for Turning Prospects Into Customers
Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Human Resources
How to Identify a Corporate OOP (Overconfident Oblivious Person)
Do you have any OOPs on your staff? You do if any of your employees are overconfident, oblivious people. Find out how to find them and what to do next.
Building a Business
Goldmine or Dud? These 3 Ecommerce Options Are Best for Passive Income Entrepreneurs
Not all online storefronts are created equal in the world of passive income. These three can help provide the profits you're seeking.
Human Resources
4 Ways to Put Your Employees on a Fast Track Out the Door
If you want to keep those hard-working, loyal employees of yours, here are 4 behaviors to avoid.
By Mark Chussil
Marketing
Looking for Leads? These 4 Direct Mail Offers Are Your Answer
When it comes to lead generation, there are only four types of leads that work.
Marketing
3 Clever Ways to Identify the Customers Who’ll Generate Your Passive Income
You can't make money if you can't find people to sell to. These three tactics will help you zero in on the target markets for your passive income products and services.
Entrepreneurs
True Stories That Will Make You Look at the World Differently
With a focus on diversity and inclusion, the team at Entrepreneur Press® recommends stories they read in February that all entrepreneurs need to hear.
Side Hustle
4 Ways to Successfully Turn Your Day Job into a Side Hustle That Earns You Passive Income
Find out which key moves you can make to take your side hustle passive.
Entrepreneurs
Must-Read Books for List-Makers, Disrupters and Social Entrepreneurs
Inspired by our own personal goals for the year, here are a few books our Entrepreneur Press® team read in January.
Business Accounting
Why These 3 Advisors Paid to Say ‘No’ Are Your Best Allies When Buying a Franchise
Talk to these three people -- who are more likely to tell you 'no' -- before handing over your hard-earned cash for a franchise business.
By Mark Siebert
Thought Leaders
3 Leadership Tips for Entrepreneurs (60-Second Video)
Here are three things entrepreneurs should know today.
By Hayden Field
Business Accounting
23 Questions to Ask a Franchisor When You Meet Face to Face
Navigate 'discovery day' with this list of questions that will make sure you learn all the essential information you need before you shake hands.
By Mark Siebert
Business Accounting
Smart Tips for Successfully Navigating the Initial Franchisor-Franchisee Interview
Once you have a few franchises in mind, you'll be talking to a franchise rep from each company. Here's the skinny on how that phone call should go.
By Mark Siebert
Thought Leaders
3 Traits You Need to Inspire Trust in Your Company
If you want your employees, vendors and customers to trust in your business, develop these three traits and practice them daily.
Thought Leaders
Why Vulnerability Is a Strong Business Leader’s Most Powerful Weapon
You don't have to wear a suit of armor every day to inspire your workforce. Instead, show your weaknesses and you'll have more people's trust and loyalty.
Buying a Franchise
6 Risk Factors You Need to Consider Before Purchasing a Franchise
Don't lay down any cash until you've carefully evaluated the most common risks you might face when buying a franchise.
By Mark Siebert
Thought Leaders
How Listening to Your Employees Can Improve Your Business
Create 'Hero relationships' with your workers so you foster a team environment that helps fix mistakes and makes your business stronger.
Buying a Franchise
3 Reasons Buying a Franchise Might Be Better Than Starting Your Own Business
If you're thinking about buying a franchise operation, here are three key benefits of buying into franchise opportunities.
By Mark Siebert
Human Resources
Why Firing Some of Your Employees Could Be the Best Thing You Can Do for Your Business
It's time to truly evaluate your employees to determine if they're still (or ever have been) a good fit for your organization.
Human Resources
Creating a Business Culture That Values People
Learn how to see if you're putting words into action by taking these steps to evaluate your business values.