Making your side hustle a franchise allows you to take advantage of an established brand and proven business model while having the flexibility to manage your time and resources — and, in many cases, make full time money.
It's not just about being different, but about owning that difference. A brand's story isn't just a narrative; it's the emotional and logical connection established with customers.
The bottom line? You can only go so far and so fast by yourself. Delgating to the right people and having the right systems in place are vital to franchise success.
An occasional serious prospect may just wander in the door, but most franchises are sold because a franchisor executes a marketing plan designed to attract that prospect.
Starting a franchise requires a hard look in the mirror to decide if you really have the makeup to become an entrepreneur. Start by reflecting on yourself and your goals with these questions.
I've taken 10 franchises to more than 100 international locations because I know how to spot emerging brands that are primed for success. Here's what I look for.